Change begins with leaders

The experience of a global market leader company in Media & Advertising Business, through the words of its CEO: Reason why it is important now to make a significant and profound shift in mindset. The challenges we are already facing are solid enough to force us to change. The risk is that we dedicate all our efforts to short-term solutions – we all have something we need to deliver tomorrow – and forget the longer-term solutions that will change dramatically our way of working and our delivery to clients.